Welcome to our Blog

Here Chris and Toby will share some of their thoughts about ad tech, data science and contextual advertising. As professors we think it’s important that audiences learn how to think about ad tech critically, and here we’ll share what we know.

Recent Posts

Give Me a Good Reason Why You’re not Running Ads on Good NewsChris J. Vargo – CEO of socialcontext.ai & Professor of Advertising at the University of Colorado, Boulder A very popular brand suitability solution marks this article as unsafe, can you guess why?Journalism plays a central role in our lives. When to mask, where […]