segments & filters
VIA OUR APPLICATION PROGRAMMING INTERFACE
Death or Injuries
Crime or Violence
Our API offers precise impression-level filtering of news content. Annotate and filter news content to match a wide array of brand standards.
Select models & filters
Pick the models that you want to filter for, and the domain categories you feel comfortable with. Stack socially equitable models on top to ensure you're not missing socially equitable content.
Send the URL or text
Process text content, or have us fetch the text content using our content scrapers especially designed for news websites.
Get probabilities for each news filter you selected.
Follow our guidelines to decide if the impression is acceptable. Use our probability guidelines to optimize for either recall (max safety) or precision (max impressions).
Available Sensitive Filters
We’re adding new news filters every other week or so, but right now, our API classifies the following news content:
Crime & violence
Everything from murder and battery to embezzling or tax fraud. If it’s illegal, or depicts violence or harm towards others, it is captured in this category.
The actions of state or nation owned military. Including torture, and policy-related decisions associated with military actions such as spending.
Death & injury
Death or injury not attributed to malice, such as an individual dying from cancer, or an athlete being injured. Includes obituaries.
Content that is sexual in nature or includes sensitive sexual identifiers.
Language that your parents would tell you not to use. Includes thousands of clever variants such as $h!t.
Drugs & alcohol
Mentions of illegal drugs, alcohol and tobacco. Includes all the slang we could find from the dark edges of the Internet.
An exhaustive classifier of all things political including campaigns, congress, and political actors.
Articles that use misinformation or disinformation to disparage the efficacy or use of vaccines.
Detect positive, socially equitable news content. Our diversity filter identifies articles that talk about racial diversity and racial equality positively. For instance, an article may talk about the positive results of racial equality, or talk about the change needed to improve the quality of society. Current pro social segments include racial diversity, gender equality, and LGBT rights.
Use our socially conscious filters to allow advertisers to invest in diversity, equity and inclusion.
We also offer exhaustive news domain exclusion lists to allow advertisers to avoid sensitive domains. Through a decade of academic journalism and media research we’ve studied nearly 3,000 news media websites and classified them for their: